On Running, a Swiss running and athletic wear brand, is one of the fastest growing brands in the running market. Founded in 2010 in Zurich, Switzerland by Olivier Bernhard, Caspar Coppetti, and David Allemann, On Running seeks one thing: the creation of a shoe that allows for an ideal running “sensation”. Olivier, a former three times World Duathlon Champion and multiple Ironman winner, takes his expertise and experience and implements them into a shoe. This knowledge led to “cupboardfuls of prototypes” and lots of trial and error. But the basic concept – cushioned landing, firm take off – remained paramount throughout.
On Running has surrounded itself and its development of shoes with a couple core beliefs. The first belief relates to the construction of the shoe and how your foot moves. With their patented CloudTec cushioning, your foot is freed and is allowed the flexibility to move in the way you’re naturally meant to. Another belief focuses on the sole of the shoe - On shoes do not passively control your running motion with a rigid sole. Instead, a whole team of Cloud elements at the sole of the On shoe actively reacts to your individual running motion. They can act in unison or individually cushion your landing – however you need it.
On Running may not be a men’s “fine clothing” brand like others we carry here at UWM Men’s Shop, but that is not to say their shoes cannot be dressed up! On nearly any day, you can walk into our store and see one of our employees wearing a pair of On Running shoes. Whether it be with blue jeans and a nice sport coat, or a full suit, these shoes can certainly be styled up. A pair of these shoes could be your most durable, comfortable and worry free dress shoes you have ever known.
