At WOLF, strong traditions and ethics are passed down that instill a sense of pride in the achievements their family led business has made. In their 185 year history to global brand recognition, WOLF refuses to waver from its pursuit for perfection, luxury and elegance.

Barely out of his teens, Simon Philip Wolf was an apprentice to his father, Philip Wolf IV. Laying down a foundation of knowledge that had been passed to him by his father and that is invaluable to Simon who leads the company today with a clear vision and a desire to be the very best. WOLF says that, “A company is a reflection of the people who work for it. WOLF is a multi-cultural, thoughtful, hardworking team, and family. Together, they make up the heart of WOLF's family business. With each generation, we become an even more unique company. Strong traditions and ethics passed down from one generation to the next. Instilling a sense of pride at the achievements we all have made in this family led business, a business that has become a family.”

HISTORY OF WOLF

German silversmith Philipp Wolf I created the company in 1834 when he discovered that his silver pieces sold more when presented in beautiful boxes. As he began selling more boxes than silver, he refocused his designs creating sophisticated jewellery cases which not only looked good but protect meaningful treasures.

In 1895 son Philipp Wolf II began working as an apprentice to his father. After a summer in southern Sweden Philipp decided to immigrate to Malmö. There he started a workshop of his own and soon earned recognition in the area for his craft. Years later his sons, Ernst and Philipp III, proudly continued the tradition of box making.

In 1930 Philipp Wolf III continued to expand the Swedish factory into its third generation of box making. After World War II, he began making long trips to America to sell his presentation boxes to newly emerging watch and jewellery markets. Progress was slow, but steady, the trips to America by sea taking up to a month each time.

Today the Wolf Family business legacy proudly continues. The company not only crafts great jewellery boxes, but now creates a wide variety of fine quality gift items as well. Their patented technology and innovative product design in jewellery cases and watch rotators, has made the company what is today—the market leader.

WATCH WINDERS

A WOLF watch winder is a handmade precision instrument that focuses on the health of your watch with patented innovation. Only a WOLF counts rotations, all others simply use time to estimate the counts per day. With 185 years of innovation, WOLF knows that relying on time is simply never enough.

Every timepiece has a number of turns per day required to fully wind. Knowing the TPD for your watch assures optimal performance. Our watch winding specification database will provide you with the recommended number of turns per day and the direction of turns. Placing your watch on a WOLF is the convenient solution and best practice for your watch’s health. WOLF owns the patent that counts turns per day, keeping your watch accurate. With over five generations of innovation and patented technology, WOLF uncomplicates watch care.

At UWM Men’s shop it made perfect sense for us to carry these amazing tools. Stop by the store today to check out WOLF winders for yourself.